Sri Lankans’ Acceptance of Facebook in Healthcare: A test of UTAUT with Social Influence & Perceived Credibility in the context of Private Hospitals in Colombo
| Author(s) | : | Jayaweera, M. S, Azam. S, M, F, Khatibi, A, Dharmaratne, G. D. I. K |
| Institution | : | Management & Science University, Malaysia |
| Published In | : | Vol. 5, Issue 11 — November 2018 |
| Page No. | : | 19-23 |
| Domain | : | Engineering |
| Type | : | Research Paper |
| ISSN (Online) | : | 2348-4470 |
| ISSN (Print) | : | 2348-6406 |
This study assesses the authenticity of Unified Theory of Acceptance and Use of Technology (UTAUT)(Venkatesh, 2012) with independent variables Social Influence and Perceived Credibility with regards to Sri Lankanmulti-specialty tertiary care hospitals. People living in Sri Lanka, who access these private healthcare institutions, fortheir needs are being identified, as the target population of the research and the Conceptual Model is investigated with asample frame of 461 respondents. A Likert scale of a five- point questionnaire has been utilized as the equipment togather data. The regression examination underscored the associations separated in the speculative model of theexploration. In this way, the hypotheses are substantiated, by highlighting the relationship among heralds and dependentvariable affirmation. The constructs, which are majorly dependent to build the acknowledgment level of social media,were sifted, to take organization decisions.
Jayaweera, M. S, Azam. S, M, F, Khatibi, A, Dharmaratne, G. D. I. K, “Sri Lankans’ Acceptance of Facebook in Healthcare: A test of UTAUT with Social Influence & Perceived Credibility in the context of Private Hospitals in Colombo”, International Journal of Advance Engineering and Research Development (IJAERD), Vol. 5, Issue 11, pp. 19-23, November 2018.
