E-commerce in India: a survey highlighting problems faced and solutions proposed by e-commerce customers
| Author(s) | : | Manpreet Singh, Arvind Verma, Lalit Jyani, Lalit Rajpurohit, Pradeep Goswami |
| Institution | : | Dept. of Production and Industrial Engineering, MBM Engineering College Jodhpur, 342001, Rajasthan, India |
| Published In | : | Vol. 4, Issue 10 — October 2017 |
| Page No. | : | 423-426 |
| Domain | : | Engineering |
| Type | : | Research Paper |
| ISSN (Online) | : | 2348-4470 |
| ISSN (Print) | : | 2348-6406 |
The electronic commerce (e-commerce) supply chain management (SCM) or ECSCM is a new and rapidlydeveloping area of study in India and abroad. At the same time there are several challenges faced by e-commerce. Accordingto industry experts, these issues are mostly pertaining to inefficient SCM. A survey has been launched fetching replies from401 Indian e-commerce consumers. The survey provides a clear understanding of demands, problems faced and solutionsproposed by consumers themselves. Mostly, the consumers reported the issue of an inferior quality product been sent to themas compared to what was advertised or promised by website. And most of the consumers proposed the concerned websiteshould refund their entire money as a corrective action for the issues faced by consumers
Manpreet Singh, Arvind Verma, Lalit Jyani, Lalit Rajpurohit, Pradeep Goswami, “E-commerce in India: a survey highlighting problems faced and solutions proposed by e-commerce customers”, International Journal of Advance Engineering and Research Development (IJAERD), Vol. 4, Issue 10, pp. 423-426, October 2017.
