Paper Details

E-retailing, most commonly known as e-tailing is nothing but shopping through the Internet and othermedia forms. It is also known as Internet shopping, e-shopping, or virtual shopping. According to a PwC 2014report, India's e-commerce market was worth about $3.9 billion in 2009, it went up to $12.6 billion in 2013. In2013, the e-retail segment was worth US$2.3 billion. About 70% of India's e-commerce market is travelrelated. According to Google India, there were 35 million online shoppers in India in 2014 Q1 and is expected tocross 150 million mark by end of year 2018.The industry is expected to record a CAGR vis-à-vis a global growthrate of 8–10%. Electronics and Apparel are the biggest categories in terms of sales. Customer loyalty plays a veryimportant role in building strong customer relationship in etail where seller and customer do not come in aphysical set up. Customer loyalty involves building a long-term relationship between the supplier and theindividual customer in order to improve profitability. To achieve this,suppliers need to understand the customers'spending habits and products that they currently buy, stores they prefer. This paper is tries to study the onlineshoppers’ perception of 1) Whether the online shopping service creates loyalty in customers 2) customer opinionon online money transaction and 3) preference of online shopping in Indian retailing context.

Dr. G. China Babu, “Customer Loyalty in e-Retail”, International Journal of Advance Engineering and Research Development (IJAERD), Vol. 5, Issue 3, pp. 22-29, March 2018.