Paper Details

E-commerce is a new and rapidly developing area of study in India and abroad given the exponential growth of it inevery sector of the market. But at the same time there are numerous challenges associated with it which hamper its fullpotential growth. Consequently there are solutions provided by the companies to eradicate these problems. A part of thesesolutions is the social commerce or the s-commerce, in which the companies through social presence extract data from theexisting and/or prospective consumers. This data ranges from getting feedback about the issues faced, goes though productreviews by real customers, and to future expectations of customers from the company. This way a huge amount of data isgenerated which is rich in vital information to both the consumer and the company. To get useful inferences out of this datawe can apply data mining tools and consequently get an in-depth insight as to the thought process of consumers. By knowingthis the companies can continue or re-adjust their existing practices to gain consumer trust and flourish further in thecompetitive market.

Manpreet Singh, Dr. Arvind kumar Verma, “Social commerce and its solutions to E-commerce issues-An Overview”, International Journal of Advance Engineering and Research Development (IJAERD), Vol. 3, Issue 3, pp. 529-534, March 2016.