FACTORS AFFECTING ON CONTRACTOR’S BIDDING STRATEGY IN LARGE SCALE RESIDENTIAL CONSTRUCTION
Keywords:
Bidding Strategy, Competitive market, Relative importance index, Importance index, Construction industryAbstract
Bidding is unique one is every of the largest construction companies are facing today and also bidding is a
strategic decision that helps contractor firm to survive. Traditionally, bidding behaviors are highly unstructured in
construction companies. However, as the Characteristics of construction industry are different from those of other
industries, many issues such as abnormal low-bids and poor project quality have been derived from the competitive
bidding system and higher the development of the construction market. This paper identifies the factors affecting in
residential construction projects of Indian construction industry. Total 49 factors were identified under contractors
groups. Total 75 respondents of contractors who participated in this field survey. This paper suggests an approach to
carry out ranking of factors affecting on contractors bidding strategy by two different techniques. Relative importance
index and Importance index based on degree of severity and degree of frequency and also discuss about the ranking of the
cases.
