AN EMPIRICAL STUDY ON FACTORS INFLUENCING THE BUYING BEHAVIOR OF CONSUMERS TOWARDS WASHING MACHINE IN BALASORE TOWN, ODISHA

Authors

  • S.R. Das Asst.Professor, Department of Business Administration, North Orissa University, Takatapur, Baripada, Odisha.
  • D. P. Misra Professor, Department of Business Management, F.M. University, Vyasa Vihar, Balasore, Odisha

Keywords:

Brand, Consumer Behavior, Demographic Variables, Washing Machine

Abstract

The objective of the present study is to analyze the key variables influencing the buying behavior of
consumers towards washing machine. This study covered the Balasore town, Odisha. A structured questionnaire was
administered to obtain information on selected variables affecting the buying behavior of the consumers. Finally, the
information from 450 consumer respondents representing cross section of population was collected. The data has been
analyzed by the application of appropriate statistical tools. The result reveals that the factors influencing buying behavior of
consumers have significant impact on the brand preference of consumers towards washing machine. On the basis of the
findings, few important suggestions were offered for the benefit of marketers and consumers.

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Published

2018-08-25

How to Cite

S.R. Das, & D. P. Misra. (2018). AN EMPIRICAL STUDY ON FACTORS INFLUENCING THE BUYING BEHAVIOR OF CONSUMERS TOWARDS WASHING MACHINE IN BALASORE TOWN, ODISHA. International Journal of Advance Engineering and Research Development (IJAERD), 5(8), 60–68. Retrieved from https://www.ijaerd.org/index.php/IJAERD/article/view/3790

Issue

Vol. 5 No. 8 (2018): Volume 5 Issue 8 August 2018

Section

Articles