A STUDY ON FACTORS INFLUENCING PURCHASE INTENTION OF CONSUMERS TOWARDS TWO WHEELERS
| Author(s) | : | Joseph Antony, Dr CibyThomas |
| Institution | : | M.tech, Industrial Engineering and Management, Department of Mechanical Engineering, RIT, Kottayam |
| Published In | : | Vol. 4, Issue 5 — May 2017 |
| Page No. | : | 626-631 |
| Domain | : | Engineering |
| Type | : | Research Paper |
| ISSN (Online) | : | 2348-4470 |
| ISSN (Print) | : | 2348-6406 |
Purchase intention is a plan to purchase a particular good or service in the future. Manufacturers must beaware of the purchase intention of consumers in order to produce and position their product in a highly competitivemarket. Two wheeler automobile market of India is one of most competitive market in the world and also has emergedinto one of the largest automobile market in the world. Purchase intention of consumers depends on several factors. Thisstudy aims to explore the factors influencing the purchase intention of consumers towards two-wheelers.
Joseph Antony, Dr CibyThomas, “A STUDY ON FACTORS INFLUENCING PURCHASE INTENTION OF CONSUMERS TOWARDS TWO WHEELERS”, International Journal of Advance Engineering and Research Development (IJAERD), Vol. 4, Issue 5, pp. 626-631, May 2017.
