Paper Details

Online shopping is a recent phenomenon in the field of E-Business and is definitely going to be the future ofshopping in the world. Most of the companies are running their online portals to sell their products/services online. Thoughonline shopping is very common outside India, its growth in Indian Market is still not in line with the global market. Thepotential growth of online shopping in India has been observed by companies like Morgan Stanley& ASSOCHAM (The Associated Chambers of Commerce and Industry of India.) The present research work has usedQuantitative research methods to study the factors affecting consumer buying decision while online shopping. The data wascollected through Questionnaires; the data was collected from Pune region of India. Simple charting and tabulation toolsare used to understand the behaviour of the respondents for online shopping. The results of study reveal that onlineshopping in Pune is significantly affected by various factors like Product Information, Variety of products offered, Qualityof products offered, Price of products, Offers & Discount offered, Advertising, Safe online payment, Speed of delivery, Cashon delivery, Convenience of shopping at home, Time saving, Website Response speed, Information of seller, WebsiteInterface & After sales service & feedback. The results of the study could be further used by the researchers andpractitioners for conducting future studies in the similar area.

Sangeeta Bhuyan, ““Factors Influencing buying decision of Online Shoppers in Pune City””, International Journal of Advance Engineering and Research Development (IJAERD), Vol. 3, Issue 11, pp. 111-122, November 2016.