Social commerce and its solutions to E-commerce issues-An Overview

Abstract

E-commerce is a new and rapidly developing area of study in India and abroad given the exponential growth of it in
every sector of the market. But at the same time there are numerous challenges associated with it which hamper its full
potential growth. Consequently there are solutions provided by the companies to eradicate these problems. A part of these
solutions is the social commerce or the s-commerce, in which the companies through social presence extract data from the
existing and/or prospective consumers. This data ranges from getting feedback about the issues faced, goes though product
reviews by real customers, and to future expectations of customers from the company. This way a huge amount of data is
generated which is rich in vital information to both the consumer and the company. To get useful inferences out of this data
we can apply data mining tools and consequently get an in-depth insight as to the thought process of consumers. By knowing
this the companies can continue or re-adjust their existing practices to gain consumer trust and flourish further in the
competitive market.